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About us

Our Reading glasses

We design, produce and market reading glasses for the European market, nothing else, we breathe readers. No wonder our collections have proved to seriously outsell competitors, measured store data proves this time after time. Readers are a necessity but we transformed the ‘I must’ into ‘I want’.

Over 50% of the population is over 40 years so take a look at your store, do you tap into this market? Do you truly service this enormous target group? Have you already transformed from “must have” to “want to have”?

In 2009 we started to chase our passion by designing highly fashionable reading glasses (readers) against an attractive price, mostly tapping into the impulse segment. Spring Hinge, Core Wire, TR90 Acetate and Ultem, a spectrum of high quality materials that are used in different area’s of our collections. And, we have not forgotten this to be brought to the market with a commercial eye, focusing on what consumers want apart from need.

We are manufacturer and brand owner of Noci Eyewear - Ear2ear Eyewear - Read Eyewear and BlueShields™ readers blocking harmful bluelight emitted when using tablets, phones and LED screens. We have grown to become one of the key players in the European marketplace having over 250 readers in up to 9 diopters in our collection. They are directly available and dispatched from our warehouse.

Supplying both traditional retail as well as E-commerce our readers find their way to happy customers that finally have found the right one instead of that sad rack of depressing readers in their local store. All is supplied from a state of the art platform for fluent replenishment, online ordering and presentations. Orders are shipped in 24hrs making ordering easy and smooth, securing a J.I.T. delivery and decreasing retail stock investments. Our displays display, and also keep stock, so no box with stocks in the back.

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Best regards,

James Gallagher